Lori Senecal Influences The Advertising World With Innovative Strategies

Lori Senecal, the Global Chief Executive Officer of CP+B, is known for her innovation initiatives in the advertisement industry. She is regarded as one of the defining personalities in the ad industry. Her committed years of service have been benefited by most of the well-known brands across the world. Her decades of experience in advertisement industry have helped her to shape the existing strategies and come up with more useful and better ones. Wherever she worked during her career span, she made a significant impact in both the business and culture of those firms.

In 2015, she was appointed as the Global CEO of CP+B by MDC Partners, reveals Ad Week, the holding group of the company. She was inducted into the firm by creating the position of Global CEO to better coordinate between its international offices and to expand its offices and business abroad rapidly. Senecal is known for bringing technology into the advertisement sector, and she drives a tech-based advertisement strategy in CP+B. She is known for making collaboration with some of the best brands in the world including BMW, Nestle, and Coca-Cola. She closely works with the leadership team of the firm to ensure that the vision of the firm is being taken forward with committed service and high-quality solutions.

Before starting her career, Lori completed her BCom in Marketing and Finance from McGill University, Montreal. Initially, she co-founded TAG Ideation in February 2003 and continued there for another four years. Then, she joined McCann Worldgroup as Global Chief Innovation Officer. Later, she became the President of McCann Erickson, and it is followed by President and CEO role in Kirshenbaum Bond Senecal + Partners (KBS). In March 2012, she was named as the Chairman of KBS, and after two years she became the President and CEO of MDC Partners. During the period Lori also worked as the Global Executive Chairman of KBS and continued the position until she left for CP+B in March 2015.

Apart from her busy roles, she was also writing about the trends and changes in the fashion industry in PR Newswire. She has made some significant achievements during her career. While she was working with KBS, she helped the firm to expand its operation and propelled the firm from a 250-member local agency to more than 900-people global agency in a short span of time. She was named as “Women to Watch” by Advertising Age in 2014. She is also one of the members of Ad Council Board of Directors.

Follow Lori on Twitter: https://twitter.com/digitalori?lang=en

Update on Squaw Valley Water Contamination

A report was filed against the Squaw Valley ski resort on Nov. 8 regarding the quality of the water on the upper mountain after it tested positive for E. coli and coliform bacteria. Public Relations Director Liesl Kenney has since provided a statement on Nov. 30 expressing that the situation is looking up for the ski resort.


Kenney stated that after an exceptionally heavy rainstorm occurred in October, a new water system that had been installed over the summer had become contaminated. The issue was limited to this particular system and the public never came into contact with the contaminated water. No health issues have been reported since the issue was found.


Placer County Environmental Health and the Squaw Valley Public Service District were quickly contacted after the issue was discovered. Since then, the problem has been dealt with accordingly and will continue to be treated seriously until there is evidence that the water is safe. The water has been routinely treated and has shown only low levels of coliform bacteria in three out of four wells. E. coli has not been detected at all.


Kenney stated that the issue has been taken very seriously to ensure the safety of customers at the resort. Guests still have full access to all facilities except restaurants, which have remained closed. Drinking the water on site has been prohibited, however guests are offered free bottled water as compensation. All customers will be notified when it is confirmed that the issue has been resolved.

Fabletics Is A Highly Unique Clothing Store With Amazing Variety to Select From.

Fabletics is a popular company that was created by Kate Hudson in 2013, along with Adam Goldenberg and Don Ressler. The company is famously known for their strong position in the emerging clothing category called “activewear.” Similar to the speed with which the Amazon website store has gained practically a 20% control over the influence of the online retailer clothing market, Fabletics has emerged to become a $250 million company in just about a three year time frame. The clothing company makes use of a member oriented program that delivers extraordinary and inspirational fashion garments online, and at their physical outlets.


Generally, the consumer has the false belief that when an item is more expensive that it is an indicator of higher quality for the item. The truth is, that is simply not a realistic expectation in the modern world. A sharp change in the market pushed consumers to find items with positive reviews, exclusive designs, and for organizations that are making sure that the buyer is actually happy with their item, all the while spending less money.


Quite a few physical stores have been shutting down. This is mainly because the potential consumer goes inside the physical stores to peruse the items, but instead heads online to obtain the product from a different company, often for less money. Fabletics, however, has not experienced this type of decline in sales. Fabletics employs an online member plan, which maintains a high quantity of members, who attest that the products offered are worth buying. Member assessment of the items is imperative for convincing potential consumers to enter the physical department stores and purchase directly from Fabletics. Consumer data confirms that 50% of the buyers who visit the physical departments are members of Fabletic’s website membership program, and 25% of the potential buyers in the physical department stores become actual members, solely from their browsing there.


Fabletics makes use of consumer data to discern what customers are interested in buying from their website algorithm to gather an understanding for what potential buyers are desiring to purchase. When a member looks at an item on their website, this member data is shared with physical stores to ensure that they are carrying those same items that the member data dictates customers online are interested in. This enables the physical departments to easily swap out items on display, and to stay up to date with the customer’s interest in fashion. Current technological advances are also employed, such as data relayed from “heat maps” and social media events online, to illustrate which physical store locations are actively of interest shoppers.


Many retailers have discovered that becoming a true competitor with internet based retailers the likes of Amazon is an arduous and difficult task for the majority of online merchants. Fabletics easily rises to this challenge by offering only the most distinctive products, applying avant-garde methods, member data, and using ROI data, or Return on Investment data, to scale their stores.

Black Friday week is still going strong! Shop the sale in stores and online. (Link in bio)

A photo posted by @fabletics on