The Amazing Bumble Founder, Whitney Wolfe

Whitney Wolfe has achieved a lot since she opted to take a risk and founded the dating app, Bumble in the year 2014. He started small with only three employees and progressed over time. As of now, her company has more than 35 employees located in different areas in the world.

People using the application increase daily and the women like it since they are the ones who control the application. It has more than 11 million users who not only get partners but also the direction in a career regarding network expansion. Career potential has increased since the launch of BumbleBizz this year.

The esteemed owner, Whitney Wolfe has been praised because, with the growing company, she still kept the qualities and values of the society. She has been recognized and is among the Forbes Under 30. The CEO appreciates the first employees as the root and reason as to why the business has continued to excel. She states that it is because they believed in her dream and contributed to the success.

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Compared to other entrepreneurs, Whitney Wolfe has the notion that the start is smooth. Bumble does not offer a lot of services, and the people that it serves are manageable. Employees too can be controlled, the brand is in a starting phase, and they are taking a chance on the idea and vision of the founder. They are willing to fall or excel with the sole proprietor.

Whitney Wolfe has had the success of keeping the company culture intact, and that has been an admiration to not only the people who she mentors but also her fellow businesspeople from various sectors. Her advice to them is to prioritize the culture when hiring and placing the staff. As she was in Silicon Valley, she discovered that it was difficult to get people who have passion and also the required skill of innovation. These two features in a worker will promote the brand in a big way. She encourages the starting employees to put this quality on the new fellows joining her brand.

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Lori Senecal Influences The Advertising World With Innovative Strategies

Lori Senecal, the Global Chief Executive Officer of CP+B, is known for her innovation initiatives in the advertisement industry. She is regarded as one of the defining personalities in the ad industry. Her committed years of service have been benefited by most of the well-known brands across the world. Her decades of experience in advertisement industry have helped her to shape the existing strategies and come up with more useful and better ones. Wherever she worked during her career span, she made a significant impact in both the business and culture of those firms.

In 2015, she was appointed as the Global CEO of CP+B by MDC Partners, reveals Ad Week, the holding group of the company. She was inducted into the firm by creating the position of Global CEO to better coordinate between its international offices and to expand its offices and business abroad rapidly. Senecal is known for bringing technology into the advertisement sector, and she drives a tech-based advertisement strategy in CP+B. She is known for making collaboration with some of the best brands in the world including BMW, Nestle, and Coca-Cola. She closely works with the leadership team of the firm to ensure that the vision of the firm is being taken forward with committed service and high-quality solutions.

Before starting her career, Lori completed her BCom in Marketing and Finance from McGill University, Montreal. Initially, she co-founded TAG Ideation in February 2003 and continued there for another four years. Then, she joined McCann Worldgroup as Global Chief Innovation Officer. Later, she became the President of McCann Erickson, and it is followed by President and CEO role in Kirshenbaum Bond Senecal + Partners (KBS). In March 2012, she was named as the Chairman of KBS, and after two years she became the President and CEO of MDC Partners. During the period Lori also worked as the Global Executive Chairman of KBS and continued the position until she left for CP+B in March 2015.

Apart from her busy roles, she was also writing about the trends and changes in the fashion industry in PR Newswire. She has made some significant achievements during her career. While she was working with KBS, she helped the firm to expand its operation and propelled the firm from a 250-member local agency to more than 900-people global agency in a short span of time. She was named as “Women to Watch” by Advertising Age in 2014. She is also one of the members of Ad Council Board of Directors.

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