Lori Senecal, the Global Chief Executive Officer of CP+B, is known for her innovation initiatives in the advertisement industry. She is regarded as one of the defining personalities in the ad industry. Her committed years of service have been benefited by most of the well-known brands across the world. Her decades of experience in advertisement industry have helped her to shape the existing strategies and come up with more useful and better ones. Wherever she worked during her career span, she made a significant impact in both the business and culture of those firms.
In 2015, she was appointed as the Global CEO of CP+B by MDC Partners, reveals Ad Week, the holding group of the company. She was inducted into the firm by creating the position of Global CEO to better coordinate between its international offices and to expand its offices and business abroad rapidly. Senecal is known for bringing technology into the advertisement sector, and she drives a tech-based advertisement strategy in CP+B. She is known for making collaboration with some of the best brands in the world including BMW, Nestle, and Coca-Cola. She closely works with the leadership team of the firm to ensure that the vision of the firm is being taken forward with committed service and high-quality solutions.
Before starting her career, Lori completed her BCom in Marketing and Finance from McGill University, Montreal. Initially, she co-founded TAG Ideation in February 2003 and continued there for another four years. Then, she joined McCann Worldgroup as Global Chief Innovation Officer. Later, she became the President of McCann Erickson, and it is followed by President and CEO role in Kirshenbaum Bond Senecal + Partners (KBS). In March 2012, she was named as the Chairman of KBS, and after two years she became the President and CEO of MDC Partners. During the period Lori also worked as the Global Executive Chairman of KBS and continued the position until she left for CP+B in March 2015.
Apart from her busy roles, she was also writing about the trends and changes in the fashion industry in PR Newswire. She has made some significant achievements during her career. While she was working with KBS, she helped the firm to expand its operation and propelled the firm from a 250-member local agency to more than 900-people global agency in a short span of time. She was named as “Women to Watch” by Advertising Age in 2014. She is also one of the members of Ad Council Board of Directors.
Follow Lori on Twitter: https://twitter.com/digitalori?lang=en